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1.
Emotional
connection
We believe in brands that connect with their consumers on an emotional level, promoting self-expression and positive emotional experiences.
We invest in brands that prioritize inclusivity and diversity in their products, marketing, and team, reflecting the diverse range of emotions and experiences of their consumers.
2.
Inclusivity and Diversity
3.
Well-being
We focus on brands that contribute to the personal growth and well-being of consumers.
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